Pierre X. Camps, a French and American citizen, has more than 25 years experience in the marketing and advertising business in the U.S.A. and in France.  He has worked for several major advertising agencies, firms and government institutions in both countries and has expertise in the Polish business environment as well.  He was a Sales Promotion Consultant for Bullock`s, Federated, Inc. and May Company Department Stores in Los Angeles and worked on Direct Marketing for middle and higher segmentation customers.  He served as the Creative Director for Galeries Lafayette in Paris, were he created the world famous claim and concept “Galeries Lafayette Capital of Fashion” and was in charge of Sales Promotion and advertising campaigns.  In the late 1980s he was founder-CEO of Immergence SA, in Paris, a marketing communication agency.  Dr. Camps has won several distinctions in France and U.S.A. for his work.  He has served as Dean of MBA and Dean of External MBA Programs at the International School of Management, Paris-New York.  He has been Dean of MBA Programs at WIBS where he is in charge of WIBS MBA Program Quality and Accreditation Processes.  Dr. Camps conducts seminars in Marketing and Advertising & Sales Promotion at BBA and MBA levels.  He is an Instituto Tecnológico y de Estudios Superiores de Monterrey, Mexico (ITESM) Professor.  He holds a Doctorate in Business Administration and an international executive MBA from ISM. He studied Advertising Film Production at UCLA and is a graduate from the Jagellonian University in Cracow, Poland and University Paris Sorbonne where he studied Polish Language and Culture.  He is presently founder/CEO of “Global Market Consulting” a Paris located international consultancy.

Pierre X. Camps Short Bio in PDF

Teaching Activities:

Tec de Monterrey,SLP, BBA Program, February-March2010

Tec de Monterrey,Chihuahua, BBA Program, January-February 2010

Tec de Monterrey, MBA Program, September 2009

ESC-Rennes School of Management, France, November-December 2010

Crisis Communication Management, Ms in IM

Marketing Communication Management, PGE

ITESM, Visiting Professorship Campus SLP, Mexico. October 2010

Advertising

ITESM, Visiting Professorship Campus Ciudad Juarez, Mexico. October 2010

PR with the Media, Communication

ITESM, Visiting Professorship Campus Chihuahua, Mexico. September 2010

Marketing, Marketing & Technology, BBA Program

ITESM, Campus Chihuahua, Mexico. January-February 2010

Visiting Professorship Marketing, MBA

Visiting Professorship Advertising & Sales Management, BBA Program

ITESM, Campus SLP, Mexico. February-March 2010

Visiting Professorship Advertising & Sales Management, BBA Program

Tecnológico de Monterrey, Campus Tampico, Mexico. October 2009

Visiting Professorship Marketing, Undergraduate Program

Tecnológico de Monterrey, Campus Chihuahua, Mexico. September 2009

Visiting Professorship Communication & Media Studies, Postgraduate Program

Visiting Professorship Marketing, Postgraduate Program

Tecnológico de Monterrey, Campus Chihuahua, Mexico. January-February 2009

Visiting Professorship Communication & Media Studies, Postgraduate Program

Visiting Professorship Marketing, Postgraduate Program

Visiting Professorship PREPA Marketing , BBA1 level

Tecnológico de Monterrey, Campus Chihuahua, Mexico. September 2008

Visiting Professorship Communication & Media Studies , Postgraduate program

IILM Institute for Higher Eduaction, July-August 2008

IILM Institute for Higher Education, New Delhi/Gurgaon, India. July-August, 2008

Visiting Professorship Advertising & Sales Promotion, PGP (postgraduate)

Weller MBA progrram, 2007 Batch

Weller International Business School (WIBS), Paris, since 2002

Marketing, Strategic Marketing Management and Communication & Corporate Advertising,

Career Management: Thesis Research & Methodologies, accredited MBA program

Parsons, School of Art & Design, Paris, 2005-2007

International Marketing and Advertising & Communication Strategies, BBA program

Vanillo University, Cotonou, Benin, 2004

Visiting Professorship International Marketing, MBA program

Institut Supérieur Européen de Gestion (ISEG), Paris 2003-2006

International Marketing and Advertising & Communications, accredited MBA program

International School of Management (ISM), Paris/New York 2002-2006

International Marketing and Advertising & Communications, accredited MBA program

Corporate Advertising – BBA level

Professor Camps semester BBA Corporate Advertising Course deals with modern advertising through the Integrated Marketing Communication (IMC) latest innovative approach.  The method unveils the nature of modern integrated advertising and marketing communication approaches.  The course takes up a mix of lecture, highly interactive class discussion, real-world application with international happenings, real-life experiences, short and very short cases and strategy in action.  Students will recognize the critical role IMC plays in marketing programs and why and how marketing communication has gone from being a cost or expense to a real investment.  Professor Camps uses a mix of home assignments corrected and graded on a weekly basis that will count toward individual Corporate Advertising GPA.  The most recent textbooks from IMC top experts are used.  The course uses interactive tools such as the Internet for a constant two way communication.  This BBA Corporate Advertising (IMC) Course is compatible with Blackboard technology.

This course changed the way I perceived advertising before, I learned a lot about all the real cases and examples we discussed in class. All the different areas of advertising were covered in a really creative, real and experienced perspective by Professor Camps. All the advertising terms were included as an important part of the class. This course really increased my advertising knowledge level.  Gloria Gurrola, Tecnologico de Monterrey, Campus Chihuahua, BBA Marketing, Advertising Course  

This course was really the best organizationally speaking that I have ever taken in my course of studies at Parsons Paris. Each week the objectives were clear and the assignments were straight forward.  Alice Pfeiffer, Parsons Paris BBA Advertising Course

Professor displays much practical experience, and the weekly assignments make people think about actual case studies which are very useful.  Oscar Werner, Parsons Paris BBA Advertising Course

The organization of the course was very effective. I enjoyed that we had assignments every week, because of that I learned much more than having an exam at the end of the course. The teacher was very good and I felt that he was very serious about this course and very involved in all the students.  Von Schreeb, Parsons Paris BB

Marketing – BBA level

Professor Camps semester BBA Marketing Course covers the entire scope of modern marketing using a fine mix of lecture, highly interactive class discussion, real-world application with international happenings, real-life experiences, short and very short cases and strategy in action.  The strengths of Professor Camps are that a particular attention is given to each student while introducing marketing in an attractive and understandable manner during the semester length with a mix of home assignments corrected and graded on a weekly basis that will count toward individual Marketing GPA.  The core curriculum is built using the most recent textbooks of one of the world’s leading authorities on marketing, Philip Kotler —well known for focusing on the Customer.  Professor Camps manages this semester Marketing Course using interactive tools by the Internet, thus, calling on a permanent individual communication.  This Marketing Course is compatible with Blackboard technology.

I have learned a lot, the course was very well organized.  Dr. Camps is really a great teacher.  I feel we have covered the Kotler book the very best way possible.  I recommend this course to everyone who wants to learn not only about marketing, but about the businesses world, professional life and much more.  Murat Cinar, Parsons Paris BBA Marketing Course

The course was great.  Through a well-designed homework process we studied each subject and did not only learn theory, but could test our knowledge by practicing company cases.  Discussing each chapter after doing our weekly homework and through repetition reading chapter after chapter, helped retaining the knowledge.  Furthermore, it has helped me in other classes and has helped me personally to understand everyday life as a consumer better.  Anna-Katharina von Stauffenberg, Parsons Paris BBA Marketing Course

I really enjoyed the course, I learned a lot and, most importantly, I can apply what I learned in my everyday life.  Great examples based on real life cases.  The teacher knows the subject really well and his explanations are very clear.  Cristina Arango, Parsons Paris BBA Marketing Course

A highly motivated and passionate teacher with the ambition to make us understand and enjoy marketing.  The teacher is always in a good mood and manages a dynamic course.  He makes us work regularly and efficiently.  Danielle Helmer, Parsons Paris BBA Marketing Course

Strategic Marketing Management – MBA level

The aim of this Marketing seminar is to explore the theory and practice of Marketing in a range of business environments. The course shows how Marketing has evolved as a business discipline and examines the opportunities, challenges and issues it faces today — both from a management perspective and from an external ‘societal’ standpoint. Teaching methods will include lectures and many short business cases studied in small groups. During the course, students will learn how to develop, evaluate and implement a Strategic Marketing plan. Interactive study will use current events, recent tools and processes to demonstrate how they affect business at large on the global turf.

Corporate Advertising – MBA level

This course explains the consumer marketing process, new products development, building consumer brands, Brand Positioning, communication strategy and creativity in advertising. The course allows participants to rapidly and easily create advertising plans through a step-by-step process. Sample plans will offer an opportunity to produce effective advertising, that is advertising that works and meets client’s goals and consumers' expectations. In this context, the course includes the Integrated Communication Foundation, Advertising Planning and Strategy, Advertising Media, Creative Advertising.